Understand Low Engagement

This survey is designed to uncover the reasons why previously active users have disengaged from your product. By identifying the core issues and unmet needs of your users, you can make strategic improvements to boost engagement and retention among your audience.

How the Template Benefits Product Managers:

Running this survey helps product managers:

• Pinpoint specific reasons for user disengagement, whether it’s due to missing features, usability challenges, or shifts in user preferences.
• Identify opportunities to refine and enhance the product experience to re-engage users.
• Gather actionable insights that inform the prioritization of future product updates or new features.

What the Survey Helps Discover:

1. Problems it Solves for Product Teams:
   • Identifies specific pain points that cause users to disengage, such as poor usability, irrelevant features, or technical glitches.
   • Reveals gaps in your product’s value proposition that might be driving users to competitors.
   • Provides clarity on any misalignment between user expectations and product offerings.
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2. Opportunities it Identifies:
   • Highlights new features or functionality that could bring disengaged users back into the fold.
   • Unveils trends in user behavior or preferences that can shape strategic roadmap decisions.
   • Offers a chance to rebuild trust and loyalty by addressing user concerns directly.

Example / Use Case: Imagine a fitness tracking app noticing a drop in active users over the past quarter. The product team deploys this survey to understand why users have stopped engaging. Insights reveal that users feel the app’s goal-setting feature is too rigid and doesn’t accommodate different fitness levels. Armed with this feedback, the team prioritizes an update to make goal customization more flexible and inclusive. The result? Previously disengaged users feel heard and are motivated to return to the app, driving a noticeable uptick in engagement and retention.

By leveraging this template, you can uncover the root causes of user disengagement and take meaningful actions to re-engage your audience. This process not only improves user satisfaction but also positions your product for sustained growth.

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