Understand Intent to Renew

This survey is designed to help you gauge subscribers' intentions to renew their subscriptions. It’s a vital tool for identifying potential churn risks early, enabling you to proactively address concerns and find opportunities to reduce churn. By understanding your subscribers' renewal intent, you can make informed decisions to improve retention strategies and refine your offerings.

Benefits for Product Managers: Running this type of survey provides product managers with:

• Early insights into customer sentiment and likelihood of renewal.
• Clear visibility into potential reasons behind churn.
• Actionable feedback to improve product value and customer satisfaction.
• The ability to prioritize interventions for at-risk subscribers.

What This Survey Helps Discover:

1. Problems it can solve for product teams:
   • Identify specific pain points or dissatisfaction among subscribers.
   • Pinpoint issues with pricing, features, or overall value that might lead to non-renewal.
   • Understand gaps in customer engagement or support.
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2. Opportunities it can identify:
   • Uncover what’s driving satisfaction among subscribers intending to renew.
   • Spot upselling or cross-selling opportunities by analyzing what aspects subscribers find most valuable.
   • Develop personalized retention strategies based on subscriber feedback.

Example / Use Case: Imagine you manage a SaaS platform that offers project management tools. Your annual subscription renewal period is approaching, and your team notices a dip in engagement metrics for some users. Using this survey, you can quickly gather insights into why users may hesitate to renew. Responses might reveal issues such as feature complexity, lack of integration with other tools, or pricing concerns. Armed with this data, you can implement targeted actions, like offering additional onboarding support, refining pricing plans, or launching feature improvements to enhance value. This proactive approach reduces churn and strengthens customer loyalty.