Understand Future Usage Intent

This survey measures your users' intentions to continue using your product in the near future. Use it to gauge product traction, identify potential churn risks, and proactively address user concerns. This survey can provide critical insights into customer sentiment and help shape strategies to improve user retention.

Why Run This Survey?

Understanding future usage intent allows you to:

• Pinpoint specific reasons why users might discontinue using your product.
• Address concerns before they escalate into churn.
• Gather valuable feedback from satisfied customers to further enhance their experience.

What Problems Can This Survey Solve?

• Identify product areas that contribute to user dissatisfaction or churn.
• Highlight underlying issues that might not be immediately visible from usage data alone.
• Offer clarity on whether your product’s current trajectory aligns with user needs and expectations.

What Opportunities Can This Survey Identify?

• Opportunities to deepen customer loyalty by addressing pain points.
• Insights into features or benefits that most strongly influence user retention.
• Pathways for collaboration with users in improving and evolving your product.

Example Use Case: Imagine you are a product manager for a fintech budgeting app that helps users track their expenses and savings goals. Recently, you’ve observed a slight uptick in churn, but it’s unclear what’s driving this behavior. You decide to launch this survey, asking users how likely they are to continue using the app over the next three months and why.

The responses reveal a common theme: users appreciate the app’s basic features but feel it lacks advanced tools for investment tracking and forecasting. Armed with this insight, you prioritize adding investment tracking features and more detailed financial forecasting tools. After rolling out these updates, you see a marked improvement in user retention and positive feedback from previously at-risk customers who now find the app indispensable for their financial planning.

Conclusion: The Understand Future Usage Intent survey template is an essential tool for product managers looking to reduce churn and enhance user retention. By leveraging customer feedback, you can make informed decisions that align with user expectations, strengthen product traction, and foster a loyal customer base.