Prioritize Product Roadmap

Shaping your product roadmap can feel like a balancing act, but it doesn’t have to be. This survey template helps you identify which roadmap initiatives - whether features, updates, or new directions - your users value most and which they find less critical. By leveraging these insights, you can craft a roadmap that aligns with user expectations, optimizes your resources, and keeps your team focused. It’s an effective way to ensure your product evolves strategically in a dynamic market while delivering what matters most to your audience.

Product roadmap prioritization is vital because it enables you to address the most impactful opportunities first, delivering value to your users more effectively. It also fosters clarity and alignment across your team, ensuring every effort contributes toward meaningful progress. By staying attuned to user needs and market trends, you can maintain a competitive edge while building a product that resonates and drives results.

How Can a Product Roadmap Prioritization Survey Help You?

This template simplifies the process of feature prioritization by helping you:

• Make informed decisions: Use real user feedback to prioritize features that align with your audience’s needs.
• Optimize resources: Avoid spending time and effort on features with minimal impact.
• Stay user-focused: Build a roadmap that directly reflects your users’ preferences and priorities.
• Adapt quickly: Stay ready to pivot based on shifting user demands or market trends.

What Will the Product Roadmap Prioritization Template Help You Discover?

Problems it can solve for product teams:

• Identify features that are underwhelming or unnecessary to your users.
• Uncover gaps in your product that need immediate attention.
• Prevent resource wastage by focusing on what truly matters to your audience.

Opportunities it can identify:

• Pinpoint high-value features that matter most to users, potentially improving engagement, loyalty, and satisfaction.
• Highlight emerging trends or user behaviors that can guide future development.
• Strengthen alignment between user needs and business goals by focusing on impactful features.

Example Use Case

Imagine you’re managing an e-commerce platform. Your team is exploring several new features, including AI-powered product recommendations, enhanced search filters, and a virtual try-on feature. Using this survey, you ask your users which of these features they find most and least valuable. The results reveal that most users prioritize enhanced search filters for quicker product discovery, while fewer users show interest in the virtual try-on feature.

Armed with this data, you focus your resources on developing the search filters first. As a result, your users experience faster, more intuitive shopping—boosting both engagement and sales—while you strategically defer the virtual try-on feature for future consideration.

‍