Build a Research Panel

This survey template empowers you to identify users who are willing to participate in more in-depth research sessions in the future. By using this survey, you can establish a curated list of willing participants, enabling you to streamline the recruitment process for qualitative studies and make user research more efficient.

How You Benefit: Recruiting the right participants for research can be time-consuming and challenging, particularly when seeking users who meet specific criteria. This template eliminates the hassle by allowing you to:

• Pre-identify users who are genuinely interested in providing feedback.
• Ensure your pool of participants aligns with your research needs by integrating follow-up screener questions.
• Save time by creating an ongoing panel of engaged and qualified users for future studies.

What This Survey Helps You Discover:

(i) Problems It Solves for Product Teams:

• Simplifies the process of finding users who match specific research requirements.
• Reduces delays in user research caused by last-minute recruitment challenges.
• Ensures higher quality insights by targeting participants who fit precise criteria.

(ii) Opportunities It Identifies:

• Identifies highly engaged users who are invested in your product and willing to share their experiences.
• Helps uncover patterns in user engagement or behavior that can inform future product decisions.
• Builds a stronger connection with your user base by involving them in the research process.

Example Use Case: Imagine you are a Product Manager for a budgeting app that aims to help users track expenses and save effectively. You’re preparing to launch a premium feature that provides personalized saving recommendations, and you need detailed feedback from power users.

Using this survey, you target users who have actively tracked their expenses for at least six months. The survey is triggered within the app after users log their 100th expense. Once users express interest in participating, you send a screener survey to ensure they meet additional criteria, such as using specific saving tools in the app. With this approach, you quickly create a panel of engaged and relevant users ready to provide actionable feedback on your premium feature.

This targeted method not only accelerates the recruitment process but also ensures your research sessions are filled with participants who have valuable insights to share, driving impactful product improvements.

‍