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HROne, a leading HRMS platform, has earned a spot among the top 3 highest satisfaction products worldwide, serving a diverse user base ranging from startups to large enterprises. Maintaining this level of satisfaction requires more than just strong features - it demands constant, actionable user insights. By partnering with Blitzllama, HROne transformed its user research process, enabling the company to quickly gather, analyze, and act on feedback to improve features, design, and overall user experience. This case study explores how Blitzllama’s AI-driven tools helped HROne enhance product development, improve customer satisfaction, and stay ahead of the competition.
HROne is a comprehensive Human Resource Management System (HRMS) designed to automate and simplify HR tasks, from onboarding to offboarding. The platform integrates key HR functions such as payroll, attendance, performance, and recruitment management, making it an all-in-one solution for businesses of all sizes. HROne’s mobile app extends these capabilities, allowing employees and HR professionals to easily access key functions like attendance tracking, leave management, and performance monitoring. The platform’s customizable workflows ensure scalability, and its self-service options enable employees to manage personal information independently.
HROne’s mission is to streamline HR processes, improve employee experience, and enable data-driven decision-making for businesses.
HROne's commitment to customer-centric product development has earned it a spot in the top 3 on G2's 2024 Highest Satisfaction Products amongst 117,000 products worldwide. This recognition places HROne ahead of many well known companies, such as Monday.com (#10), Notion (#41), Intercom (#67), and JIRA (#97), underscoring its ability to deliver consistent value through continuous product improvement.
In an industry where HR tools are often criticized for being clunky and difficult to use, HROne stands out for its ease of use, consistently highlighted by users as a key benefit. Of HROne’s 1,505 verified reviews on G2, an impressive 69% specifically mention ease of use, validating the platform’s user-friendly design and functionality.
HROne’s ease of use has been a key factor in its success, but maintaining this level of user satisfaction requires constant product improvement. This is where effective user research plays a critical role, along with UI/UX and product stability. To stay ahead in a competitive market, HROne needed a way to continuously gather actionable insights from its users, ensuring that every new feature meets customer expectations.
With multiple products and diverse user personas, HROne manages a complex platform. Its success with ease of use relies on constant improvements through effective user research. To remain competitive in the HR software market, HROne needed a way to continuously gather actionable insights from its diverse user base, which spans industries and businesses of all sizes.
HROne’s user research efforts faced several challenges, including:
“From the very beginning, we’ve focused on building a product that stands on its own, driven by customer needs and feedback. Our mission has always been to create a platform that delivers value without relying on aggressive sales tactics. To do that, we’ve embedded a customer-first culture into our product development process.”
- Karan, Founder, HROne
Blitzllama played a pivotal role in addressing these challenges by allowing HROne to create specific user cohorts and launch targeted, event-driven surveys - all without coding. This approach ensured feedback was collected from the right users at the right time, improving response rates to as high as 20-30%. Blitzllama’s survey throttling feature also prevented survey fatigue, ensuring users weren’t overwhelmed with requests. While Blitzllama’s UI customization of text and color made the survey UI look consistent with the product’s UI.
By integrating seamlessly with HROne’s workflows, Blitzllama provided actionable insights that allowed the team to make data-driven product improvements without overburdening users.
Using Blitzllama’s Pulse feature, HROne quickly gathered insights from hundreds of employees across industries in a few hours. Feedback on features like Reward & Recognition and Background Verification Services enabled HROne to prioritize key integrations, including Online Test Assessments and E-signature features. This rapid feedback collection allowed HROne to align its product roadmap with user needs in days, ensuring faster decision-making and better feature adoption.
“Blitzllama has transformed the way we gather and act on user feedback. The ability to collect targeted, real-time feedback means we can make faster, data-driven decisions and prioritize improvements that directly impact user satisfaction.”
- Bhupesh Chandrawanshi, Product Manager, HROne
Blitzllama’s AI-driven analysis helped HROne optimize its HR Desk feature by revealing that a significant portion of users who rated it 5 stars interacted with the new App View feature and expressed a need for an Attendance Feature. Additionally, those who rated the feature poorly mentioned specific user experience issues. These insights allowed HROne to address specific pain points quickly, improving overall satisfaction without relying on guesswork.
Blitzllama’s event-driven surveys allowed HROne to collect real-time feedback on new design implementations, including for the Profile Redesign.
Blitzllama enabled HROne to streamline its user research process, leading to several key outcomes:
By leveraging Blitzllama’s AI-driven tools, HROne was able to prioritize user-centric product development, ensuring that its platform continues to meet and exceed customer expectations.
