As companies strive to stay competitive and retain customers, it's crucial to make customer-informed decisions to meet customer needs. Quick surveys are a great way for product and research teams to gather feedback from customers, but launching them and analyzing the results can be a tedious and time-consuming process. In-house developed tools may seem like a cost-effective option, but they come with their own set of challenges, such as limited configurability and hard-to-generate insights.
In this blog, we will explore why Blitzllama is a better choice than in-house developed tools for launching surveys and generating insights. Let's dive in!
1. Configurability of in-app surveys
Commonly voiced constraints
- Can’t trigger surveys dynamically, except for a few hard-coded events.
- Filtering which users see the survey is impossible, so all users see the survey.
- Can’t edit question texts, question order, or add conditional logic
- The limited number of question types hinders research.
- Can’t resurvey users quickly to dig further.
Bottomline
Reconfiguring in-product surveys requires engineering bandwidth and new product releases. While adding new capabilities is deprioritized for more strategic features.
With Blitzllama, you can launch targeted and highly configurable surveys inside your mobile app and websites in minutes!
- Blitzllama requires under 1 hour of one-time setup effort from your engineering team and zero effort to launch surveys.- Launch and edit in-products directly from Blitzllama’s dashboard, without new product releases.- User attribute and event filters enable you to define which users see the survey and when they see it.
2. Accessibility of feedback data and insights
Commonly voiced constraints
- Feedback data has to be queried and is not accessible in real-time.
- Textual data requires many hours to categorize.
- Feedback data is spread across multiple Notion docs or Google Sheets, so historical data is hard to access.
- Dashboards have to be built and shared after each feedback study.
- Require analysts’ help to filter feedback data by cohorts or other user attributes.
Bottomline
Converting feedback to actionable insights and charts takes many hours and requires analysts to dig data. Historical feedback is mostly inaccessible.
A single searchable feedback repository with advanced AI that makes it easy to generate insights.
- Feedback data is stored in a single and searchable repository.- GPT3-based AI auto-categorizes (and auto-translates) textual feedback into topics, sentiments, and recommendations.- Easy to use, UI-based query builder to segment feedback data- Shareable dashboards to monitor trends in real-time.
3. Quality of feedback data
Commonly voiced constraints
- Users are not asked at the right time, hence inputs aren’t accurate.
- Bad data like accidental clicks or the same users answering multiple times is not cleaned up.
- Critical product and strategic decisions are made on feedback data that is not statistically confident.
Bottomline
It’s better not to do user research than to make decisions on wrong feedback data.
Make decisions on the right data.
- Blitzllama enables asking users in-the-moment, so feedback is highly contextual and actionable.- Our algorithms categorize responses by users’ intent and add statistical confidence indicators
4. User experience
Commonly observed issues
- The same users are surveyed repeatedly.
- Users can’t opt out of surveys.
- No personalization or multilingual support.
Bottomline
The bad user experience of bombarding users with surveys and no personalization negatively impact retention.
Blitzllama has guardrails to ensure great user experience.
- Resurvey waiting period ensures the same user is not frequently surveyed- Use user attributes like name or language to personalize surveys to the user
5. Other constraints
You may still want to use in-house tools because:
“It’s cheaper with in-house tools”
Blitzllama averagely costs $150 a month - the cost of hiring an intern in India or paying for 5 meals in California.
“We’re privacy first”
Blitzllama’s data is hosted behind VPC and encrypted in transit and storage. We are also in the process of getting SOC2 certified.
“Don’t have the bandwidth to integrate”
It takes < 1 hour of an engineer’s time to integrate and connect with your existing tools. Getting acquainted with Blitzllama and launching your first survey takes < 15 mins.
“We want to customize to our brand”
Blitzllama is highly customizable so you can match the survey widget to your brand.
“We want data in our systems”
Blitzllama’s webhooks and APIs make it easy to stream all feedback data to your databases.
To put all of the above together, Blitzllama provides a highly configurable and accessible survey tool compared to in-house developed tools.
In conclusion, Blitzllama is the better choice for launching surveys and generating insights. With its highly configurable surveys, accessible feedback data and insights, and excellent user experience, Blitzllama offers a comprehensive and simple solution to make customer-informed decisions. Don't waste your engineering and product teams’ time with in-house tools that limit your configurability and insights. Sign up for Blitzllama now and launch targeted surveys and gather actionable insights in minutes!
